The Connected Company

The future of work is already here.

Customers are adopting disruptive technologies faster than your company can adapt.

To keep pace with today’s connected customers, your company must become a connected company.

“A clear, simple roadmap for business strategy in the 21st Century.”
Daniel Pink, Author of Drive and A Whole New Mind.

“Dave Gray’s vision makes sense. Not only common sense but courageous sense.”
Richard Saul Wurman, Founder, TED conference, and author of more than 80 books, including Information Anxiety.

“I was blown away. Simply stated, I suspect it will go down as one of the most important management books of the 21st Century.”
Sean Park, Co-founder, Anthemis, Investor.

“Required reading for any executive looking to take advantage of the opportunities available through emerging technologies.”
Rachel Happe, Principal and Co-Founder, The Community Roundtable.

“A must-read for anyone looking to build an agile, intelligent, and plugged-in organization.”
David Armano, Global Strategy Director, Edelman.

What you will learn.

Connected companies have an advantage because they move, learn and adapt faster than their competitors. In this book you’ll learn what they are doing, how it works, and what it means for leaders.

Connected companies are learning organizations, with a culture of experimentation and fast feedback.

Connected companies are made up of small, semi-autonomous teams, connected by a shared purpose and a common platform that helps them coordinate joint action.

Leaders must get used to less control and creating an environment of clarity, trust, and common purpose.

Part one
Why change?
Customers are adapting disruptive technologies faster than companies can adapt.

Part two
What is a connected company?
To adapt, companies must operate not as machines but as purposeful learning organisms.

Part three
How does it work?
A connected company learns and adapts by distributing control to the points of interaction with customers.

Part four
How do you lead a connected company?
Leaders must create an environment of clarity, trust, and shared purpose.

Part five
How do you get there from here?
Any enterprise involves risk, and connected companies are no exception — but if you want to become a connected company, there’s no reason you can’t start today. ​

The 21st century belongs to connected companies.

About the Author

Dave Gray is the founder of XPLANE, the visual thinking company, a consultancy focused on increasing clarity, understanding and alignment in organizations. His first book, Gamestorming, has sold more than 100,000 copies and has been translated into 16 languages.