How to know what to draw

I have taught a lot of people how to draw their ideas. One of the questions that comes up over and over is “now that I can draw my ideas, how do I know what to draw to get my ideas across?” In other words, “I have a communication goal, how can I figure out the best way to draw that?”

It’s not just how to draw, but what to draw. In this video I share a simple three-by-three matrix that can help you determine what kind of drawing will best serve your business purpose.


1. This video is the second in a series that begins with “Visual thinking basics.” View that video here.

2. In the video I mentioned a webinar by John Kotter which you can view here.